Timeframe
1 Week
Role
UX/UI Designer designing for Exoskeleton Innovations
Webflow & Figma Files
Team
Tony Ramirez (Me) & Caitlynn Campbell
Placement
Finalists
Project Overview
Our vision for this project was to create a more modern technology driven interface that can attract viewers to interact with the website.
Creating a Landing Page to promote ESI’s new wearable exoskeleton techonology.
Goal
Lean UX
For this project, the urgency of developing the landing page within a tight timeframe necessitated an approach rooted in lean UX principles. With streamlined processes and a focus on efficient collaboration, we optimized our resources to deliver a functional solution promptly. By prioritizing essential features and feedback iteration, we embraced a lean UX methodology that enabled us to efficiently meet the project's objectives despite the constraints of time.
We also decided to rebrand their whole company, since the CEO gave us full creative freedom with this, I decided to create something brand-able but unique to ESI.
We decided to redesign the ESI logo to a more contemporary, modern look. We decided to resemble the word “innovation” with ideas, so we made the outline a lightbulb and split the top in 2 halves, one half representing the engineering aspect of ESI which takes the form of a gear, and the other half is the lightbulb with both of the company’s colors on it.
We also rearranged the fonts. We removed “Fredoka” as it didn’t really represent innovation and technology well and used “Sofachrome” (the previous logos typeface) and Montserrat as the new typefaces.
