Timeframe

1 Month

Status

Completed

Design

Branding & Packaging

Programs

Illustrator, Photoshop

Packaging Design in partnership with Heidelberg USA

The project required creating a package design using an existing brand or creating a brand of our own. The goal is to create a professional-grade package using drip-off effects and utilizing matte and gloss layers to create a level of depth in our designs.

To create a high-quality package design for professional printing and packaging by Heidelburg USA

Objective

Partnership

Kennesaw State SOAAD partnered with Heidelberg in Spring 2024 with Graphic Communication Students to collaborate on our project to create packaging design to attain real-world experience in Design-to-Print processes.

I decided to create a packaging around a new brand concept for a pen that is on the higher price and quality side. I created the brand, “Script” as my concept name. I wanted to create a modern packaging since higher valued companies steer towards minimalism and contemporary designs, which is around my area of strength.

Design Choices

Logomark

Logo