This project consists of creating a total of 6 social media posts that are cohesive to one another, all aimed at building a visually appealing and engaging feed while staying true to the brand’s distinct identity. I selected The North Face as my focus, and with that choice, it was essential to capture their nature-heavy aesthetic, which emphasizes a deep appreciation for adventure and exploration. To reflect these themes, I developed a marketing concept titled “SZNS,” which highlights the changing nature of scenery throughout the year while showcasing the breathtaking beauty of various national parks across the nation while promoting gear for each season.