I created my own concept brand Sip-Score for my project because I have always encouraged people to try out new alcoholic beverages and review those they have already tried. This lessens the chance that you'll spend money on a new beverage that you might not particularly like. And increases revenue with smaller brands that maybe not many people know about. This also increases User Experience within shopping in store for consumers as the risk will decrease with prior knowledge of a new brand's alcohol if one decides to try out a new item.